Samsung may reflect on the previous year with a certain amount of satisfaction. The Galaxy S22 Ultra is among the top smartphones released in the last year, and it has helped Samsung maintain its dominant position in the worldwide smartphone market. Now with the launch of the Samsung Galaxy S23 series and the Galaxy Z fold 5 around the corner, the manufacturer completely controls the finest foldable phone industry, and its intermediate A Series devices continue to garner praise as affordable alternatives.
But there’s a feeling that Samsung shouldn’t be complacent. According to market research company IDC, Samsung will have a smaller market share in the US than Apple by the third quarter of 2022. Although we give Samsung’s phones excellent marks for the crucial chore of shooting images, Apple and Google’s phones compete for the title of best camera phone overall.
Samsung still has work to do if it wants to maintain its tight hold on the smartphone market, at the very least. To beat off the competition and remind us why the finest Samsung phones should be the first you turn to when looking for a new handset, the business is developing new models across all of its major mobile segments for 2023.
Samsung Galaxy S23 launch
We are most familiar with Samsung’s ambitions for its Galaxy S lineup because the introduction of new models is just around the corner. According to reports, the Samsung Galaxy S23 will launch in early February, potentially following the Galaxy Unpacked event on February 1. If accurate, the Galaxy S23 would debut before the OnePlus 11 on February 7, making it the first significant phone release of 2023.

The Galaxy S23 launched first, but can it live up to the hype? According to reports about the Galaxy 23 Ultra, the solution is probably yes. This expensive model is allegedly receiving the most attention from Samsung, who equipped it with a 200MP sensor for its main camera. Depending on their preferences for brightness, color, and detail, users could select between 200MP, 50MP, and 12.5MP resolutions for their photos. Another S23 Ultra rumor claims that 8K video at 30 frames per second may also be possible.
With regard to its premium model’s camera, Samsung is continuing to make advancements. According to one report, Samsung intends to provide the most brilliant phone display, with a maximum brightness of 2,100 nits.
All three of the anticipated Galaxy S23 versions are expected to undergo at least one update, with the regular, Plus, and Ultra models most likely receiving a new Snapdragon 8 Gen 2 chipset as its primary engine. Our benchmarks for the Snapdragon 8 Gen 2 indicate that devices powered by this chip should be able to compete with the A15 Bionic-powered iPhone 14, even if Apple’s Pro models continue to be out of reach. Even better, it’s possible that the S23 series may employ an overclocked Snapdragon 8 Gen 2 processor, which would turn the new device into an Android powerhouse.

According to rumors, Samsung’s Galaxy S23 and Galaxy S23 Plus will adopt the Galaxy S22 Ultra’s individual lenses in place of the camera housing that blends into the side of the handset. A more advanced fingerprint sensor that would scan more of your fingers simultaneously and cover a wider area is also being discussed underneath the display.
One Galaxy S phone is one you shouldn’t anticipate seeing in 2023. The Galaxy S22 FE hasn’t been announced yet, despite Samsung releasing a FE version of the Galaxy S model from the prior year for the past two years in a row.
Samsung Galaxy A phones
Samsung likely believes it can discontinue the Galaxy S22 FE since its midrange Galaxy A phones have become powerful enough to compete with it for the attention of consumers unwilling to shell out for a flagship model. For instance, the Samsung Galaxy A53 was among the best inexpensive smartphones to be released this year and competed favorably with the Pixel 6a. (Or relative lack of money, depending on the situation.)
An upgrade to the Galaxy A53 and Galaxy A33 is anticipated. (The latter item was distributed exclusively to Europe.) According to reports, Samsung is discontinuing its A7x models and has no plans to release the Galaxy A73, another phone that was never sold in the United States. The new Galaxy A models would be released sometime in the spring if Samsung follows the same release schedule as last year.

With 91Mobiles uploading supposed renders of the next phone, some Galaxy A54 rumors have begun to surface. They display a phone that resembles the Galaxy S22 Ultra and has individual camera lenses on the rear. With the A54 rumored to have a bigger screen than the A53, it appears like Samsung is trying for a more cohesive design for both its flagship and midrange phones.
Additional Galaxy A54 claims that this year’s model will have a larger battery and a 50MP main camera, down from the A53’s 64MP sensor in terms of megapixels. The next model is anticipated to be powered by an Exynos chipset by Samsung watchers.
Samsung Foldable plans
Samsung will devote the latter half of the year to foldable phones if the first half of the year is all about the Galaxy S flagships. Samsung has introduced new Galaxy Z Fold and Z Flip models to end the summer for the past two years, and we anticipate that this pattern will continue in 2023.
There aren’t many rumors yet concerning the Galaxy Z Fold 5 and Galaxy Z Flip 5 because their arrival isn’t expected until late summer or early fall of this year. There are rumors that the upcoming Galaxy Flip will have a larger cover display — 3 inches as opposed to the existing 1.9-inch panel — and a new hinge that will lessen the prominence of the crease across the folding screen. Even though we don’t know much about the Galaxy Z Fold 5, we expect Samsung will try to increase battery life, keep improving the cameras after upgrading them in the Z Fold 4, and perhaps even find a method to house the S Pen like it did in the Galaxy S22 Ultra.
People will be curious to see if Samsung can make its foldable phones less expensive than usual. The starting prices for the Galaxy Z Fold 4 and Galaxy Z Flip 4 are respectively $1,799 and $999, which is the same as for their predecessors. Price is a major barrier to Samsung’s intention to make foldable phones more appealing to general consumers, as it has stated openly.
The expansion of Samsung’s foldable portfolio beyond the flip phone-like Galaxy Z Flip and Galaxy Z Fold, which unfold like a book, is another thing to keep an eye on. A leak from earlier in 2022 stated Samsung was developing a phone with a scrollable screen, but the product was never released. We speculate that the long-rumored Galaxy Z Roll could debut in 2023.
Samsung Galaxy S23 Appearance
The new year is already shaping up to be a very busy one for Samsung, even if there aren’t any new phones beyond the replacements for the company’s current models. In just over a month, when Samsung is expected to introduce the Galaxy S23, we’ll find out just how busy things are.
You may also like to check out:
- Samsung Launches Galaxy Z Flip 4 and Galaxy Z Fold 4 Smartphones
- According to Samsung, Apple will release a foldable device in 2024
- Samsung Galaxy S23: Up-To-Date Information On Rumors, Pricing, And Specifications
- Samsung Galaxy S23 Ultra Tipped For Indistinguishable Camera Setup To S22 Ultra
- The Samsung Galaxy Z Fold 5 Will Feature A S Pen Slot, Better Cameras, And Other Features.
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